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Long Commuters – With Concentrations in Northeast States – Heavily Use Public...
The Census Bureau has released new figures from its 2011 American Community Survey, revealing work commute trends among the American population that could be of keen interest to radio and outdoor...
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Retailers Believe Cash and Credit Cards Will Lose Payments Share to Mobile
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years, according to [download...
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Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report [download page] released this...
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Email Volume Up 5.4% Y-O-Y in Q4
Email volume rose 5.4% year-over-year in Q4, according to [download page] the Experian CheetahMail 2012 Q4 email benchmark report. The travel industry continued to see above-average growth, of 21.4%,...
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Amazon Not Always the Prime Beneficiary of Showrooming
A recent study from Placed looked at the retailers most at-risk of showrooming behavior. But which retailers are most likely to benefit from showrooming? While conventional thinking would place Amazon...
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US Ad Spending Grew by 3% in 2012
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, February 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Many Verticals, Tablets Outshine Smartphones in Click-Throughs
When compared to smartphones, tablets show higher ad click-through rates (CTRs) in direct response campaigns and even more so in branding campaigns, according to [pdf] a new report from Adfonic, which...
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Small Biz Owners Say Social Media Equally Good at Attracting and Engaging...
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization, per results from a Constant Contact survey. Asked to evaluate...
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Top B2B Companies Lagging in Use of Autoresponders
Optify has released a study [download page] looking at the use of autoresponders by a randomly selected group of 500 B2B companies from the Inc. 5000 2012 fastest-growing companies list. The findings...
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Top Advertising Vertical in the US? Retail, Again.
The retail industry spent the most on advertising again last year, according to new figures from Kantar Media. At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted...
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1 in 4 American Teens Access the Internet Mostly From a Mobile Phone
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011, per new data [pdf] from...
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Most Emails Deployed in the Morning – But Best Results Seen in the Evening
As part of its Q4 2012 Email Marketing Quarterly Benchmark Study [download page], Experian Marketing Services has analyzed the best time of the day to send emails, cautioning that the data is...
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Market Research Evolves Towards the “Quant” Side
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012, according to [pdf] the Winter 2013 GreenBook Research Industry Trends Report. Respondents were...
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Product Videos Increasingly Boosting Purchase Confidence for Online Shoppers
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product, details Invodo in a...
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Wealthy Shoppers Cautious About Data-Sharing
68% of consumers with minimum household income of $150,000 (“wealthy shoppers”) are willing to share their personal information with merchants online, but this tends to be a requirement-driven...
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Advertising, Content Eat Up Biggest Share of Digital Marketing Budgets
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation...
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