Hispanic and African-American Women More Likely to Count Advertising as Brand...
24% of women agree that advertising is an extremely or very important source of information when choosing brands, according to the 5th wave of “Women, Power & Money” [download page] a study...
View ArticlePositive Brand Mentions on Social Seen Relating Most Often to Features and Cost
Ogilvy has released a study in which it analyzed the advocacy content of about 7 million social media conversations surrounding 22 brands and 8 feature films across 4 countries (Brazil, China, the UK...
View Article1 in 2 American Adults Have Seen a Mobile Ad in the Past Month
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues, per the latest revenue report from the IAB and...
View Article4 in 10 TV Viewers Say They’d “Never” Act In Response to a Commercial
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV, according to results from a Viamedia survey conducted by Harris Interactive. Of course,...
View ArticleSocial Business Progression “Stuck in First Gear”
Social business (the use of internal and external social media, software and data) is growing in its importance to organizations around the world, according to [download page] a new study released by...
View ArticleGoogle: 88% of Mobile Search Ad Clicks Won’t Be Replaced by Organic Clicks
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced...
View ArticleSmartphones Continue Taking Bigger Chunk of Google Search Ad Clicks
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%), according to [download page] a new report from The Search Agency. While desktop...
View ArticleWhich Organizational Areas Are Relying the Most on Social Tools?
The second annual social business study [download page] from the MIT Sloan Management Review and Deloitte covers a broad range of social business uses in the organization, as well as the importance of...
View ArticleAmerican Women Have a Bigger Appetite for New Brands and Products Than Men
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former, according to newly-released survey results from Ipsos Open Thinking...
View ArticleAmericans Are Watching More Online Video Ads Than Ever Before
Americans’ consumption of online video ads has been on a record-breaking tear over the past couple of months, per comScore Video Metrix data. In June, online video ad views reached a new peak of 20.1...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleConsumer Products “Leaders” Leveraging Analytics to Meet Consumer Needs
15% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with...
View ArticleGlobal Marketing Budget Growth Slows
Marketing budgets continue to improve across major regions, although growth appears to be slowing, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded...
View ArticleIndustry Execs Expect Facebook Marketing Efforts to Grow; Instagram, Not So Much
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising...
View ArticleGlobal Ad Spend Shows Modest Growth in Q1
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while...
View ArticleSlow Social Response Times Prove Annoying to Millennials
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top...
View ArticleWeb Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore’s Media Metrix. Together, retail and gaming site...
View ArticleFacebook Still the Top Content Sharing Destination
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also...
View ArticleMarketers Identify The Channels For Which Dynamic Personalization Is Most...
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to [download...
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