Clik here to view.
Who Are America’s Affluents, And What Are Their Top Spending Categories?
Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the...
View ArticleClik here to view.
Twitter Engagement Rates: Which Post Times Are Best?
What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its...
View ArticleClik here to view.
Most Influential Company Communications Surrounding Positive Societal Impact
Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – September 2014
This month’s quick-hit set of top charts includes the following topics: youth and TV; Millennials’ word-of-mouth, top-rated brand attributes, and content sharing channels; digital’s impact on the path...
View ArticleClik here to view.
Weekend Reading, 10/17/14
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV...
View ArticleClik here to view.
What Motivates Americans to Engage in Digital Activism?
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%), while about 1 in 1 donated via their mobile device, finds Cone Communications in a new...
View ArticleClik here to view.
Form Conversion Rates: What’s Working?
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack [download page] in its second annual “Form Conversion” study. This...
View ArticleClik here to view.
iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps...
View ArticleClik here to view.
Top-Indexing YouTube Video Categories Among Mothers
Source: Compete Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from...
View ArticleClik here to view.
How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
View ArticleClik here to view.
Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up...
View ArticleClik here to view.
Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles....
View ArticleClik here to view.
Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags...
View ArticleClik here to view.
How Often Are Brand Emails Deleted Without Being Read?
Source: Return Path [download page] Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence...
View ArticleClik here to view.
Google AdWords Benchmarks, by Industry
Source: WordStream Notes: The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were...
View ArticleClik here to view.
How Many Emails Do Non-Profits Send Their Subscribers?
Source: M+R [download page] Notes: Non-profits’ email lists and messaging volume both grew in 2015, though response rates declined, per M+R’s 10th annual Benchmarks report, which surveyed 105...
View ArticleClik here to view.
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
View ArticleClik here to view.
These Industries Have the Highest Equity With American Consumers
The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry’s composite score of 65...
View ArticleClik here to view.
Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
View ArticleClik here to view.
CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans
For 16% of American adults, a company’s reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of...
View Article
